Curious about Microlearning?

Short, hyper-focused learning videos for smart phones are my specialty. Scroll down for more.

What Research Tells Us

People learn better from words and pictures than words alone.

Videos of one to two minutes are most effective.

77% of all Americans rely on smart phones for information.

More about Microlearning

It's based on science.

Learning with short video has been studied extensively and its benefits are supported by many research studies.

It allows mental multitasking.

The brain can process words and pictures at the same time, which keeps the learner more engaged and allows lessons to be shorter.

It can incorporate a variety of media.

Talking heads, interviews, doodle animations, narrated demos ... all are valid tools in microlearning.

It is devoid of extraneous content.

Every second in a microlearning video counts. There is no rambling or off-topic sidebars.

It gives users control over the pace of their learning.

Learners can take all the time they need to catch up on mental processing between microlearning modules.

Sample - B2B Marketing

At a little more than a minute, this microlearning video does a great job of spotlighting a strategic service.

Sample - Retailer Training

This is one of 13 dealer help desk videos that teach retailers keywords, concepts, and product features in just two minutes.


Sample - Customer Education

In less than a minute, this how-to video teaches customers how to perform key tasks.


About Rick Lamb, Ph.D.

I'm a writer, educator, and media producer with 270 microlearning videos to my credit. My mission is to help people become fabulously successful at what they do.


Check out my learning blog if you're interested in my musings on education and media:

http://ricklamblearning.blogspot.com/


If you're looking for Rick Lamb, the horse guy, you found me! Scroll down to the Legacy Media section for more on that.

Contact Rick

Let's brainstorm about your training or marketing project.

Drop me a note with the best time to  call.

ricklambphd@gmail.com

(602) 677-8841

Microlearning Clients

Legacy Media

TV and Radio

I hosted The Horse Show wih Rick Lamb on national TV and radio from 1997 to 2017. It was great fun! Here are some episodes you might enjoy.

TV: https://www.youtube.com/watch?v=CBY8_-BPIwk&list=PL8e-iz8lMYaKyZNMkZ9bDM4KbTPpLkIuz

Radio: https://www.youtube.com/watch?v=OWdwWu0Vq9I&list=PL8e-iz8lMYaJMMS4jZ4opTAzTu5rYjr14

Writing

Writing is my favorite pasttime. The Revolution in Horsemanship, (co-authored by Robert M. Miller, D.V.M.) explores the people, history, and science of natural horsemanship. Horse Smarts for the Busy Rider is a collection of 330 short educational articles. Human to Horseman is my story. Online booksellers are the best source if you're interesting in buying. There's also a lot of material here: 

http://thehorseshowblog.blogspot.com/



Thanks for stopping by!